Press

Zanetti was awarded 2 Gold Medals at the World Cheese Awards 2019-20 as the best producer of Grana Padano PDO and Grana Padano Riserva PDO Cheese.

New 2020 AD campaign

Zanetti key products are on the front line: Butter, Grana Padano, Parmigiano Reggiano and their RESERVE versions. All the experience of the family is narrated in this picture, in all its forms.

Parmigiano Reggiano DOP, Grana Padano DOP and butter: the three historic products of Zanetti brand became the main characters of this campaign that enhances the quality of three symbols of Made in Italy taste.

Zanetti elegantly shows its Parmigiano Reggiano DOP: a girl's eyes light up thanks to the goodness of the cheese that is a symbol of the Italian culinary tradition, appreciated around the world.

A campaign dedicated to the entire family of Grana Padano DOP. The formats available are various: the entire form, cloves, grated, diced ... just choose the right taste and serve it on the table!

Grana Padano DOP on a classic Italian kitchen table. All the ingredients to cook a great dish are ready: pasta, salad, cherry tomatoes and a piece of Grana Padano, which enhances the goodness of all the other flavors.

Grana Padano DOP on a classic Italian kitchen table. All the ingredients to cook a great dish are ready: pasta, salad, cherry tomatoes and a piece of Grana Padano, which enhances the goodness of all the other flavors.

Mom, dad and their baby in front of a table full of prizes: this poster launched the first Zanetti’s collection points. One more reason to never give up a good dish prepared with butter Zanetti!

Funny and irriverent, the ad celebrates Provolone DOP, a product of excellence which Zanetti exports worldwildeand which is the principal product of the Caesar industry Carbonelli, a recent acquisition of the firm. 

Inventiveness rewarded in the past, enhanced with a modern twist, shows a young woman who brings her family a stick of Zanetti’s butter, his favorite butter: fresh and genuine, made ​​with pasteurized milk.

A campaign conveys the value of pasteurized milk. With a simple design that enhances the product, this is the concept that reaches the consumer:  Zanetti’s butter is a high-quality product and is great for any recipe.

A product adored by kids and adults, anywhere in the world. This image is perfect to celebrate the goodness of a universal product exported from Zanetti to spread its taste anywhere in the world.

An old campaign communicates the quality of our pasteurised butter. Just a picture of the product, simple graphics and a direct message: effective result and appealing communication.